If you want to become a UGC content creator then building a portfolio is non-negotiable. You can’t aim to become the best without putting your best foot forward. 

You can use your instagram account and send the link to your potential clients but will that help you stand out from the sea of content creators? 

Why not drive home businesses with your USP by making a killer creator portfolio. In this article, we will discuss what makes a killer creator portfolio and what not so much. 

Content creation has become a career pathway in the ever-evolving landscape of content creation. The mantra “variety is the spice of life.” Content creators have carved their pathways in this digital age, and User-Generated Content (UGC) is one such path. While this creative expansion has proved to transform the career trajectory of many, it creates a need for individuals to stand out from the crowd to build their individual audience. 

Social proof of your work is very important if you are selling your services. Your ideal customer should be able to see what you sell and why they should get your services when almost hundreds are selling the same services. Most UGC content creators use Canva to build their creator portfolio. Some also use Instagram as it helps you build an audience and show your work to millions of people. 

Why do you need a UGC portfolio?

You might dabble the question if you need to spend hours on creating a portfolio? The answer is a yes. If you’re looking to get paid collaborations and partnerships then you do need a portfolio that you can send to clients. 

Without a portfolio, you’re just any other customer to the brands who are active on the internet. If you want brands to take you seriously, you need social proof of your work in one place. You need to make it easy for the brands to reach out to you and collaborate with you. 

UGC is a business and like any other business, brands are willing to invest money but they need to make sure that the people they are hiring have the right skillset. It’s like freelance where people have to prove they have the required skill set to perform a task. 

If you're a copywriter, would you start contacting clients without a portfolio? How can they see what you have done in the past? UGC isn’t any different. 

What Platforms Should You Use For Your UGC Portfolio?

Canva

Canva needs no introduction. Everyone knows what Canva is. We all have used Canva at some point in our lives. It’s one website that everyone knows and can work around easily. It’s a popular graphic design platform and has a whole host of pre-made portfolio templates that can give you your start as a creator. 

Canva undoubtedly is the best platform by UGC creators. The platforms have tons of templates you can use to make your own creator portfolio. It’s an easy space to start from as you won’t have to figure out the content of your portfolio. 

A. Pros:

The pros of Canva are hidden in diversity, accessibility and ease of use. 

Ease of use

Canva is known for being a user-friendly and easy to navigate design platform. You can easily make your own design or replicate famous templates. It makes the whole process super easy and time saving. If you have ever used canva to design something as a novice, you know how easy it is and it takes absolutely no time to make something of your own. 

Versatility 

Canva offers a wide range of templates, fonts, color choices and designs for users to choose from and design aesthetically appealing creator portfolios. The versatility is useful for different creators to showcase their work differently which shows their personality. 

Integration

Integration is the most important factor to keep in mind when making your portfolio. Canva offers integration with different social media platforms which makes it the ideal choice for creators. It helps creators to share their portfolio online and reach a wider audience. 

While Canva has its pros, it has its cons as well. 

B. Cons:

Limited Customisation

While canva is versatile and user-friendly, it has its limitations when compared to a professional design software. So, if you’re looking for something highly customisable and your own then canva might not be your best bet. 

Generic templates

Canva is great because of the variations it offers in templates. If you don’t want to start from scratch then it’s a great site. The templates are a great start but they lack the uniqueness to set you apart from the rest. If you are an established UGC creator, you might want to build your own site for added customisation and uniqueness. 

Unpaid version limitations

Canva has both the paid and unpaid version. The unpaid version comes with the watermark and that might bother some people. 

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Wix

If you have some money to spend on a website that will give you a professional looking finish then Wix is for you. It will cost you 17$ per month. 

A. Pros:

Ease of use

If you have no coding experience, the site is very simple for you to navigate which makes it ideal for people with no coding background. 

Tons of templates 

It has a wide range of templates, some of the best we have seen and you can simply choose from them. 

Integration

It gives you much more creative freedom with integration. You can integrate your social media feeds, contact forms, analytics, showcasing your portfolio's unique side. 

B. Cons:

A bit of learning

The basic use of Wix is quite easy to grasp but more complex use will require some learning around the functioning of the platform. 

Paid subscription

It has a monthly subscription charge so it might not be the best option for everyone. 

Squarespace‍

Squarespace is a website building and hosting platform that allows you to create beautiful sites. If you have ever thought of creating a website or a portfolio website, you must have come across squarespace. It’s famous because of easy navigation, tons of customisable templates and seo-friendly features. 

The few downsides to it are the cost and learning curve. It is easy to use but it definitely will take time for you to create a website of your own and some youtube tutorials. 

These are some of the most known options available for any UGC creator looking to create a killer portfolio to stand out. The platform of your choice comes down to your personal requirements and likes/dislikes. 

With some research, you can make something of your own which will help you stand out from the rest.
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If you’re just starting out and don’t want to go through the hassle of creating a portfolio...
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Apply as a creator in Scrolling Media , send us your videos and if you get accepted, we will help you land clients from across the world.