The Next Era of Paid Ads

In the fast-paced world of performance marketing, testing and iterating quickly is the key to staying ahead. We are featuring Cedric Yarish, Co-Founder of AdManage.ai and diving into a recent episode ofIn Growth We Trust, revealed his approach to scaling ad campaigns by testing 100+ ads every week. His ability to merge marketing with automation has redefined how paid advertising operates, allowing marketers to optimize campaigns at an unprecedented speed.

The Strategy: Automating Ad Testing at Scale

Manual ad testing is too slow and inefficient for today’s competitive digital world. Cedric Yarish uses automation to streamline the process, ensuring rapid iteration and data-driven decision-making. His method focuses on:

• Creative diversification: Generating and testing multiple variations of ad creatives.
• Automated deployment: Using scripts and software to launch ads at scale.
• Real-time performance tracking: Quickly identifying winning ads and reallocating budget accordingly.

Through AdManage.ai, Cedric has developed tools that make this process smooth, empowering advertisers to optimize campaigns without being bogged down by manual execution.

Coding as a Marketer: Why It Matters

For modern marketers, coding is no longer just a skill for developers, it’s a game-changer for anyone managing digital campaigns. Automation allows marketers to work smarter, not harder, by reducing repetitive tasks and improving efficiency.

Some ways marketers are using coding to elevate their strategies include:

• Automating bid adjustments based on performance data.
• Generating dynamic ad creatives with personalized content.
• Scraping competitor data to inform ad strategies.
• Building dashboards for real-time reporting and insights.

Even basic coding skills in Python, JavaScript, or SQL can unlock new possibilities for marketers looking to optimize their workflows.

Cedric speaks in his podcast about how they use AI to automate, he mentions how at PhotoRoom for example, they coded everything themselves!  

Cedric Yarish speaks about coding using something as simple as ChatGPT can change the game!  

Here's a breakdown of some key marketing terms discussed in the podcast:  

• User Acquisition (UA): The process of gaining new users for a product or service. Cedric explains how the main focus overall is Google, TikTok, App search, and Facebook, but they have to come together.  He also speaks about using internal tools to launch. In terms of spending, Cedric points most of the budget is spent on Facebook (60%), and then Tiktok which turns out about 25%, and then the rest.  

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• Paid Ads: Advertising that requires payment to display on various platforms (e.g., Google, Facebook, TikTok). The podcast focuses heavily on how PhotoRoom efficiently tests and utilizes paid ads. In the podcast Cedric speaks about testing with a budget - for example, using Facebook Ads Manager to see the top ten ads etc..

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• Creative Testing: Experimenting with different versions of ad creatives (images, videos, ad copy) to determine which performs best in terms of engagement, click-through rates, and conversions.  Cedric speaks about working with the Philippines because of the cost rate! This is such a golden ticket for anyone out there looking to test 100 creatives for next to nothing! An additional key takeaway is if you get a good creative, you can scale your ad spend and scale your growth.

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• Ad Metrics: Measurable data points used to evaluate the performance of ad campaigns. Examples include impressions, click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS). The Hook Rate measures the percentage of viewers who watch the first three seconds of your ad, making it a critical indicator of how well your content grabs attention. If your Hook Rate is low, your ad's opening needs improvement—test different visuals, headlines, and motion to capture interest instantly; if it's high but other metrics (watch time, CTR, or conversions) are low, adjust your messaging, CTA, or landing page to better align with viewer expectations. Cedric emphasizes the importance of having a CPA in the account to prevent overspending, while also monitoring Hook Rate, Thumbstop Ratio, and CTR but he stresses that success isn’t just about these individual metrics; you need to analyze the full picture, making sure your ad creative, messaging, and conversion flow work together smoothly.

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• Marketing Automation: Using software and technology to automate repetitive marketing tasks and processes, such as email marketing, social media posting, and ad campaign management. As Cedric mentioned in the podcast, when using marketing automation, you have to look for the patterns and trends; therefore, if you don't see a winning ad in a span of 6 months, that is a red flag!  

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• Attribution: The process of identifying which marketing channels or touchpoints are responsible for driving conversions or desired outcomes. Attribution helps marketers understand which efforts are most effective. As Cedric talks about, it is all about finding the top ads and then moving forward with them - this means analyzing and determining which marketing channels, campaigns, or specific customer interactions contribute to a conversion or desired outcome. Remember, It helps businesses understand the journey a customer takes before making a purchase, signing up for a service, or completing any other key action.

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• Tier-3 Countries: The podcast mentions using Tier-3 countries for cost-effective testing. While not a formal marketing term, it refers to using lower-cost advertising in developing nations to test ad effectiveness before rolling out campaigns in more expensive markets. Cedric’s key motto in the podcast is “ test it in other countries and find the winners”.  

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• Freemium Model: Offering a basic version of a product or service for free while charging for premium features or functionality. The podcast references PhotoRoom's generous free tier, allowing users to remove as many backgrounds as they want for free, and convert them to paid subscribers for advanced features. He also mentions how PhotoRoom, for example uses around 50 influencers, that post organically, which shows how well this model contributes to growth!  

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• AI (Artificial Intelligence): The ability of a computer or machine to mimic human cognitive functions such as learning and problem-solving. In PhotoRoom's context, AI is used for background removal and generating AI images. In addition, Cedric talks about using AI to learn coding which he claims makes you a better marketer!

The Future of Ad Automation:

With platforms like AdManage.ai, automation in paid advertising is becoming more accessible than ever. Marketers who embrace coding and automation will have a significant competitive advantage, allowing them to iterate faster, spend smarter, and achieve better results.

Cedric Yarish is leading this movement, demonstrating that the future of advertising belongs to those who can bridge the gap between marketing and technology.

At Scrolling Media, we advocate for the power of marketing automation and intelligent ad management. Cedric Yarish’s approach to programming AdManage.ai exemplifies how technology can guide ad algorithms telling the system to spend a set amount on a creative, pause it when results are promising, and rotate in new creatives to maximize overall performance. This method ensures that multiple strong creatives run instead of over-relying on just one, ultimately improving ad performance at scale. Cedric is leading this movement, demonstrating that the future of advertising belongs to those who can bridge the gap between marketing and technology.

Looking for more creative insights? Explore Scrolling Media here 👉  

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