2025 New Year Advertising Trends

As we approach 2025, the advertising scene is changing quickly, and businesses must stay ahead of the curve to maintain significance and reach. New technologies, shifting consumer behaviors, and fresh digital trends are set to reframe how brands connect with their audiences. To help you prepare for the year ahead, we’ve collected the top advertising trends to watch for in 2025 and how you can prepare for success.

1. Rise of AI-powered personalization

Steps to Take:  

-Invest in AI-driven marketing tools and platforms to analyze customer data and create personalized ad experiences.

-Elevate your data collection methods to make sure you’re capturing valuable insights that AI can use to create customized content.

Explore- automated content generation tools to scale personalized campaigns quickly.

2. Video Content Dominates the Digital Space

Video has been a strong force in content marketing for several years, but in 2025, video will take on an even more central role in advertising. Short-form video, live streaming, and interactive video ads will be among the most powerful tools for engaging consumers. Platforms like TikTok, Instagram Reels, and YouTube Shorts will continue to evolve, making video content a must-have for brands looking to connect with younger, mobile-first audiences.

Steps to Take:

-Start creating more video content that is brief, engaging, and optimized for mobile devices.

-Experiment with live video and interactive formats to engage with your audience in real time.

-Prioritize storytelling seeing customers are always looking for authenticity and relatability in video ads.

derschutze clothing brand leverages trendy and provocative videos for its marketing 😲 check out how they use video content to market their brand!    

3. The Metaverse and Virtual Advertising

The Metaverse is still in its early stages, but its effect on advertising is undeniable. As virtual reality (VR) and augmented reality (AR) technology continue to improve, brands will have more opportunities to reach their audience through immersive experiences. In 2025, expect virtual events, branded NFTs, and interactive ad experiences within the Metaverse to become more mainstream.

Steps to Take:

-Start using virtual and augmented reality platforms to understand how your brand could engage in the Metaverse.

-Experiment with creating virtual experiences, such as virtual product trials or branded environments.

-Consider collaborations with Metaverse platforms or influencers to build brand awareness in the virtual world.

4. Sustainability and Purpose-Driven Marketing

Consumers are increasingly looking for brands that stand for something beyond profits. Purpose-driven marketing will continue to be a key focus for brands in 2025, with sustainability and social impact taking center stage. Brands that show dedication to environmental sustainability, social justice, and other causes will earn consumer trust and loyalty.

Steps to Take:

-Review your brand’s sustainability practices and make sure your messaging aligns with your values.

-Create campaigns that highlight your brand’s commitment to social and environmental issues.

-Partner with like-minded organizations or influencers who advocate for causes that resonate with your target audience.

Wild is the world's first zero-plastic Deodorant refill, made from bamboo pulp which is 100% plastic-free, compostable, and widely recyclable 👆 Capture this - they have partnered with ON A MISSION so every time you buy a deodorant from them, they plant a tree!

5. Voice Search and Audio Ads

By 2025, audio advertising will mirror the golden age of radio, using podcasts, streaming platforms, and voice assistants to create engaging, personalized, and accessible brand experiences.

With the rise of voice assistants like Alexa, Siri, and Google Assistant, voice search will continue to grow in popularity. In 2025, expect audio advertising to become an essential part of your strategy. Brands will increasingly turn to podcasts, audio streaming platforms, and voice-activated devices to reach their audience in new and engaging ways.

Steps to Take:

-Adjust your website and content for voice search by focusing on conversational keywords.

-Consider investing in audio advertising on platforms like Spotify or podcasts that cater to your target audience.

-Try creating branded podcasts or audio content that adds value and engages listeners.

6. Social Commerce and Shoppable Ads

In 2025, TikTok Shop will play an important role in the growing trend of social commerce, offering an easy shopping experience directly within the app. As platforms like Instagram, Facebook, and TikTok continue to integrate advanced shopping features, brands can benefit financially from this shift with shoppable ads and engaging, creative content that drives conversions.

Steps to Take:

-Create product listings designed for TikTok's audience, using engaging visuals and clear descriptions.

-Invest in ads that allow users to purchase directly within the platform, reducing friction in the buying journey.

-Develop authentic, entertaining videos showcasing your products to align with TikTok’s culture

Check out this brief explanation done by a UGC creator about TikTok Shop  👉 It allows brands, sellers, and creators to sell products directly on TikTok through videos, LIVEs, and product tabs.

7. Privacy and Data Protection

As consumers become more conscious of their data privacy, brands will face increasing pressure to provide transparency and protect user information. In 2025, expect privacy regulations to tighten even further, and companies will need to adopt ethical data practices to build trust with their audience.

Steps to Take:

-Stay updated on privacy regulations and make sure your brand is compliant with GDPR, CCPA, and other data protection laws.

-Be open with your customers about how you collect and use their data.

-Focus on building trust by prioritizing user privacy and offering clear opt-in/opt-out options for data collection.

8. Influencer Marketing Evolution

Influencer marketing will continue to evolve, with a stronger emphasis on authenticity and micro-influencers. Consumers are becoming more selective about who they follow and trust, so working with smaller, niche influencers who align with your brand values will be key in 2025.

Steps to Take:  

-Identify micro-influencers within your industry or niche who have strong, engaged followings.

-Concentrate on long-term partnerships rather than one-off promotions to build genuine relationships.

-Double-check that influencer content is authentic and resonates with your target audience.

Dunkin’ works with micro-influencers to advertise their food brand -check out more about UGC Campaigns & Influencers in our previous blog 👉 Designing Irresistible Christmas Ads for 2024

To sum up this chapter, let’s say:

As we enter 2025, the advertising scene will be shaped by technological advancements, changing consumer expectations, and a greater emphasis on authenticity and purpose. By staying ahead of these trends and preparing your marketing strategies accordingly, your brand will be set up for success in the new year. You can look back at our previous blog Here about AI-Driven Personalization which grew in 2024.  

Another good example would be reviewing our previous blog related to Offer Personalized and Limited-Time Deals Here which also links directly to the future of AI.  

From AI-powered personalization to awesome virtual experiences, the future of advertising is exciting, and the opportunities are endless!  

As we wrap up 2024, let’s highlight some key marketing trends that shaped the year:

 1. Influencer-Driven Marketing:  

Charli XCX's Brat 2024 album marketing successfully used cultural trends, social media engagement, and bold branding to connect with fans and make a lasting impact.

2. Purpose-Driven Marketing:  

Mastercard's Room for Everyone campaign connected to marketing by promoting inclusivity, emotional storytelling, and social responsibility, resonating with consumers' values, and building brand loyalty.

3. Humor-Based Marketing:

The CeraVe: Michael CeraVe's campaign connected to marketing by using humor, celebrity endorsement, and relatability to build brand awareness and engage consumers.

The Bipartisan Wings Ad by Pizza Pizza connected to marketing by using humor, cultural impact, and inclusivity to engage a broad audience and create buzz around the brand.

5. Co-Branding:

6. AI-Driven Marketing:

In 2024, Puma introduced Laila, its AI-powered virtual ambassador, showcasing digital innovation and positioning her as a game-changer in branding.

As you can see, 2024 was filled with many marketing trends! If you are curious for more examples, check out our previous blog about Designing Irresistible Christmas Ads for 2024 where we spoke about Coca-Cola’s AI-Generated Christmas Ad❄️and our BEST Video Hooks Ideas for your Ads in 2024 blog focusing on ways to improve your video content.  

Now, are you ready to take on 2025 and elevate your advertising game? Let’s get started!

Learn more marketing hacks here 👉Scrolling Media

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