In the age of digital media, everyone has a voice and opinion about your brand. Consumers always had opinions about your product but now they have platforms to share these opinions. People are more inclined to believe something from a fellow user than the company itself.

Imagine you’re thinking of buying a new pair of shoes; you are more likely to believe the review of someone who has bought it before you than what the company says about the specific pair of shoes.

This is how User-generated content takes over what the marketing team of the company posts. UGC content has become the new advertising medium for product companies because it gets far more traffic, eyes, and trust than traditional content.

User-generated videos are a new-age marketing phenomenon. Getting your customers to share videos about the product serves as social proof for your future customers. It establishes trust and familiarity and convinces the buyer to make the purchase because someone is saying how they are happy with their purchase.

It wouldn’t be wrong to say that UGC videos are better social proof because they come from the regular consumer rather than people who work at the company.

UGC Content Builds Trust and Engagement

Instagram is the established and go-to platform for brands if they want to sell their products, but what really has transformed how they sell is the rise of influencer marketing. 

Influencer marketing has really picked up in the last few years. Brands are investing huge money in collaboration with different influencers to market their products. 

TikTok came and revolutionized the industry because UGC content picked up from TikTok. Brands saw the potential of the platform after stocks of famous makeup brands went off the shelf with one video from a user on TikTok. 

‍UGC is 20% more influential in affecting purchasing decisions than all other media types.

This further proves the phenomenon that UGC content can influence people’s decisions. With UGC content, consumers find brands more authentic because the opinion is coming from regular internet users. 

84% of people are more likely to trust brands if they use UGC in their digital marketing efforts.

Consumers feel more empowered because brands can’t no longer censor their opinions about the products but there is an advantage for brands as they now don’t have to spend huge money on ad campaigns when they can get users to make content. 

You can gauge the effectiveness of UGC content that Zara has used on their website for their fall campaigns. 

It shows regular people trying out outfits and giving their reviews instead of models and celebrities. The shift is huge and is here to stay.

It not only establishes trust but also increases brand engagement. It gets brands more traffic onto their website and other social media platforms.

Why should you use UGC videos in Ads?

UGC videos are not only more relatable, but they significantly cut down on costs. If you know the drill and cost of producing professional content, you will know how much effort and investment it takes. UGC content has not only reduced time but also made it easy to make video content. 

It has really helped small businesses with limited budgets market their products. You don’t need a studio setup to record videos; you can simply record videos on your phone and post them. 

90% of consumers have posted an experience with a brand or product on social media.

The videos are considered more authentic by consumers, and they take far less investment. You simply need UGC content creators, and they will create content for your brand. 

As a brand, you should encourage and incentivize customers to send you their feedback on the product. You can also use different UGC content platforms and send people your product and ask them to make a video about their experience with your product.

Ads featuring UGC garner 73% more positive comments on social media than traditional ads.

This is the most cost-effective and relatable advertisement you can do for your brand in 2024. 

Do you remember your last purchase? I do. I remember buying makeup and seeing a lip oil going viral on TikTok. So many people are making such purchases every day.

Use UGC but Align it to Your Brand

You should definitely use UGC videos in your paid marketing in 2024. As per a study, 

80% of all online content is consumer-generated. 

There’s huge potential for brand engagement, community building, and product marketing with UGC content, but you should be very mindful of keeping it consistent with your brand. The content should really resonate with your brand tone and voice. Make it part of your branding and marketing, and use it in a way that becomes a part of your online brand voice. 

Apple, Nike, starbucks, and other big and known brands are using UGC videos in their ads. For example, Apple took its UGC image content from Instagram and turned it into a YouTube video to share it with wider audiences. They are collecting UGC media to use on different social media platforms to market their product. 

Starbucks actively encourages its customers to send them UGC content. Their Marketing team starts hashtags like #StarbucksLove and features people on their social media. 

Brands are making videos using Q&A on TikTok featuring questions from their customers. This makes for engaging content, giving it back to their community and encouraging them to participate. 

On Nike’s page, you will see lots of UGC content from their customers in reviews. They are investing in UGC and actively using that on their social media platforms because it helps increase demand. 

The reason why UGC content works so with your customers is that it gives them a more human experience. It’s not some celebrity or model in the Ad but someone who looks like them and probably has a normal job like them, which makes it more relatable. 

67% of people say it’s important for brands to share more personalized experiences with them.

If you research current marketing trends, most content that converts and goes viral is UGC content. Brands will miss out if they don’t see the potential of UGC video content and make it a part of their organic and paid marketing. 

If you’re a small business looking to make it big in 2024 within a budget, you should definitely use UGC video in your paid marketing. It will be much cheaper and will give a higher ROI. 

‍98% of people read online reviews for local businesses.

UGC content helps businesses launch more products in the market. Customers are more likely to hear about your product from their favorite content creator on TikTok or Instagram than your website. 

But there’s a catch. You need to make sure you are choosing the right UGC content creator to work with. What does "right" mean?

The right content creator is the one who has experience in your niche and can deliver on the money.
We at Scrolling Media do just that for you. We collaborate with creative creators who have a proven record of delivering thumb-stopper videos.

We ensure that you’re getting the best ROAS when you’re working with us. We have taken the hardest part off of your shoulders so that you can just focus on your brand and getting the content out.